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Brand Identity with Type - A Coffee table book going through iconic brand evolutions with typography

"Type is what meaning looks like". 
About the project

This is a coffee table book based on the subtopic Brand Identity with Typography, under the umbrella topic; Typestyles: Old and New.

 

Type is a crucial element of Graphic Design and while reading about type, I found myself at a lack of study material, primarily that revolved around how brands have played around with typography in defining their brand identity. 

Target Audience

  • Designers

  • Design Academicians 

  • Students

Research Areas

• Why do people have the need to follow something?

• The psychology behind the same.

• Understanding human perception

• Understanding the effects of visual experiences

Deliverables

  • Print Media 

  • Research Document

Style Guide
Style Guide_Typo.png
Mockups
branding type5.png
lev_5.png
levis5.png
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