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Brand Identity with Type
A coffee table book about how brands have evolved their identities with typography over the years
"Type is what meaning looks like".
About
the Project
This is a coffee table book based on the subtopic Brand Identity with Typography, under the umbrella topic; Typestyles: Old and New.
Type is a crucial element of Graphic Design and while reading about type, I found myself at a lack of study material, primarily that revolved around how brands have played around with typography in defining their brand identity.
Target Audience
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Designers
Age 18 - 55
Research
Areas
• Why do people have the need to follow something?
• The psychology behind the same.
• Understanding human perception
• Understanding the effects of visual experiences
Style Guide
Mockups
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