The Grey Area
A coffee table book dissecting the grey areas of life


“Your perception creates your reality.”
About
the Project
This book is based on questions which we dont really come around in life, as life for most people is either right or wrong; left or right; black or white. There isn’t always grey space but there is. It’s almost always the why’s and the how’s of the life which fill up the grey space;
the grey area.
Deliverables
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Print Media
Research
Research
Areas
Research Areas
​
• Why do people have the need to follow something?
• The psychology behind the same.
• Understanding human perception
• Understanding the effects of visual experiences
Style Guide
Typography

Questions
Questioned
• Are we deceived by our perception?
• What is reality?
• Understanding human perception
• Understanding the effects of visual experiences
Colors

Mockups




About the Project
Parents-to-be are often so engrossed in buying baby products and doing up the decor, they often forget about the small things and the educational part, thinking the school will handle them.
This book covers those essential topics which need the attention of every parent and grown up hence turning out to be a guide for parents.
Target Audience
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New Parents
Age 25 - 35