Upskill
Upskill is a UX/UI project focusing on making fluency more accessible.
"Fluent speaking people earn 34% more than others".
Source; Times of India
About the Project
English, however universally accepted it may be, still holds the power to create language/proficiency barrier between people.
It boils down to the understanding of the language, vocabulary, grammar and most importantly, confidence. Fluency does not come overnight, it requires effort, time
and practice.
Deliverables​
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User Experience
User Interface
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The goal is to design an app which helps understand the basics of the language and helps people gain the fluency they need for excelling in various areas of life; personal and professional.
Problem
Area
1. Lack of fluency as a whole in India.
2. This lack becomes a barrier and causes hinderances in daily lives / work place.
3. Difficult for people to network and put themselves out there.
4. “A persons socio-economic status in
Indian society is approximately in line with
their fluency”
Target Audience
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Teenagers and Adults
Age: 15 - 35
Demographic: Tire 1 and Tire 2 Cities
The market is advancing much like the world and there are apps that cater to English learning but none that focus on a wholesome learning which taps onto all aspects of English speaking and not just learning with reading.
SWOT Analysis
Strengths
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fun and interactive
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bite sized learning
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Emphasis on speaking
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Practice having conversations
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AI support for practice
Weakness
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Increased screen time
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Initial Learning curve
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Online distractions
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minimal human interaction
Threats
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Competitive disadvantage
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Lack of trust
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Difficult for parents who are not tech savvy
Opportunities
​
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AI integrated learning and personalization of the app
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Market Expansion
Competitors Analysis
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Interactive
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Bite sized learning
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Level Based
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Does not offer games or videos
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Does not cover basics of fluency or English specifically
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Somewhat Interactive
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Conversational
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Not level Based
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Does not offer games or videos
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Level Based
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Not Conversational
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Does not offer games or videos
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Does not cover basics or flurncy
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Interactive
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Not level Based
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Conversational
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Offers Tests
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Does not offer games or videos
Insights
As we can see here, there are apps that cater to English and grammar learning but none of them cater to specifically putting focus on English fluency for various arenas and work of life. These carter to providing basic textual knowledge but building up on fluency takes practice and assistance which is a long road coupled with consistent efforts.
Stakeholder Mapping
Support Staff
Conversationalists​
Office Staff
Employees
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Data Analysts
Research Team
Banks
Finance Team
Business Consultant
Marketing Team
Educational Policy
Laws
Students
User Persona
Technology
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Laptop
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iPhone
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iPad
Motivation
​
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Money/Buisness
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Fluency
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Personality
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Cars
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Social Life
Aryamann Kaushal
17 years
Studies in School
Jaipur
Goals
​
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to be able to pronounce heavy words
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to be able to have and hold conversations
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to be able to do quick thinking in english
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formation of sentences
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to have self confidence
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to network
Frustrations
​
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not knowing the correct pronunciation
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not being able to form sentences with difficult words
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not being able to think in english
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error in writing
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not knowing the correct usage of figure of speech
Problem Statement
​Aryamann is a 12th grader who has always had trouble with language as he has had a rocky past in terms of studying. He is in a big school where is often finds himself in a position where he has to make conversations with a lot of people
Customer Journey Map
Empathy Mapping
Thinks
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of getting better and fluent
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having conversations in and
talking in public -
being able to think in English
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of taking practice classes
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grammar is bad
Does
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watches shows and movies
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listens to music and podcasts
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reads books
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tries practicing and talking to
people but feels shy -
avoids public settings
Feels
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shy
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uncomfortable and conscious
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feels less of himself
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frustrated
Says​
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learning is time consuming and
sometimes boring -
no proper emphasis on important
skills and basics -
school education felt somewhat
incomplete
Pain Points and Solutions
Pain Points​
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having trouble with English speaking
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often, not knowing the right usage of grammar in conversations
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not being able to think in English
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not being able to hold conversations
Solutions​
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bite sized interactive learning
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emphasis on speaking and understanding the pronunciations
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offering guided practice speaking sessions with teachers and industry mentors
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offering preparatory sessions for things like debates, public speaking etc
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offering reading and learning material
Information Architecture
Style Guide
Typography
Colors
Wireframes
Low Fidelity Wireframes
High Fidelity Wireframes
Mockups
