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About

An AI facing app that not only collects your dreams, but helps you put together stories out of the same.

Duration

April 2025 

5 Days

Team Project

Deliverables

User Experience Design

Brand Design 

User Interface Design  

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Here's 

An Overview for you 

This was part of a design Competition which we took part in to hone our skills, work in a time sensitive environment and learn to make do with the limitations that often come with fast paced, abstract projects.

What is

Morphea?

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95% of dreams are forgotten within 10 minutes of waking up. What if we could change that.

Morphea isn't just an app, Its an ethereal Experience

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Key 

User Experience Challenges

i​Insights: 

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1. Simplicity over Complexity 

People want a non-intrusive way to log dreams

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2. Recall Value

Users prefer guided prompts for better recall

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3. Privacy Concerns

Privacy is a major concern in personal journaling apps

i​Pain Points → and the Solution:

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1. Forgetting dreams

→ Instant voice journaling

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2. Clunky UI

→ Smooth, minimal flow

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3. Generic AI visuals

→ Personalized dream artwork

Let's Dive,

And Understand our competitors 

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AEIOU

Framework

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Let's Talk Brand

What is the Vision and Mission? 

Vision?

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Mission?

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Logo?

Yes, we have 2 actually. 

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Not your usual

Wireframes

This phase focuses on identifying, organizing, and addressing any remaining issues or inconsistencies in the user experience. By systematically categorizing pain points, we ensure that no critical challenge is overlooked. This final step helps streamline solutions, improve clarity, and create a more seamless, user-friendly experience.

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Let's have a look

at what's been cooked

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Form and Structure

With the user Flow

This phase focuses on identifying, organizing, and addressing any remaining issues or inconsistencies in the user experience. By systematically categorizing pain points, we ensure that no critical challenge is overlooked. This final step helps streamline solutions, improve clarity, and create a more seamless, user-friendly experience.

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Visual backbone:

The Design System

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Presenting,

The Website Design

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The Team that pulled this off super quick: 

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