top of page

Tech Mahindra CSR Website Pitch @MonsoonFish

The Ask

The project focused on enhancing the user experience and restructuring the information architecture to create a more seamless and intuitive journey. This involved identifying user behaviors, mapping out key interactions, and ensuring that the most important actions were reinforced with clear visual elements. A key priority was enabling swift navigation through clickable tabs on the landing page, allowing users to access relevant sections effortlessly.

 

The design approach emphasized simplicity and clarity, using a compelling visual language and messaging to guide users naturally. By realigning the information architecture, the goal was to ensure content flowed logically, making the experience both efficient and engaging.

My Role

As a User Experience Intern @MonsoonFish
I took care of the Research and Information Architecture

Project Duration

July 2023

1 week

Deliverables

Competitive Research 

Information Architecture 
Website Visual Pitch 

The Need for CSR

Corporate Social Responsibility (CSR) is essential for Tech Mahindra as a leading global technology company, ensuring that its growth is sustainable, ethical, and socially responsible. The company's CSR initiatives align with its commitment to giving back to society, fostering inclusive growth, and leveraging technology for social good.

Website Traffic and Target Audience

  • Organization’s members

  • Journalists

  • NGOs

  • Politicians

  • Critical Shareholders

  • Local Authorities

What we can improve

  • Specific focus on an emotional message.

  • “American sociologist Mark Granovetter claimed that all economic actions are influenced by social relations that companies have with others.” - Show connections with other charitable associations.

  • Trust needs to be created for this for which we must have a ‘who are we’ section

  • To create strong audience connections and enhance the company's reputation through clear and strategic CTAs.

  • Short videos or GIFs to replace the images to emphasize storytelling

What do we need?

  • who are we

  • clear indication of the aim and impact

  • features

  • newsletter (makes people think that we are regular and active if there is a subscription)

  • contact us

  • a section for downloadable pdfs (not mandatory)

  • Social media presence (targets millennials)

  • the why and how should be clear

  • focus on educational advancements and the vision for the future

  • sectioning of content

Tech Mahindra.png

Proposed Information Architecture

Proposed Visual

Macbook_Tech Mahindra 2.png

The Visual Design was done by Pournima Thakre 

bottom of page