WizWin - User Experience
An Edutech startup company's UX/UI Design
About the Project
Wizwin is an educational app targeting modern parents who seek to move away from traditional rote learning methods for their kids.
The app will provide a holistic learning experience for its users through features such as progress tracking, 24x7 chat support, recorded lectures, personalized focus areas, and a grading system and more.
Disclaimer: This is a part of the branding project with a UX brief to it.
Deliverables
User Experience
User Interface
“An investment in knowledge pays the best interest.”
Problem Area
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Monotonous Learning
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Lack of individualized attention in schools
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Inadequate Support from working parents
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Limited Insights to the child's performance
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Lack of motivation and drive to work
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Ignorance of problem areas
Target Audience
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Parents who value holistic learning and personalized education for their children.
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Students aged between 5 to 18 who are seeking an engaging and interactive learning experience.
By addressing these critical pain points, wizwin aims to revolutionize the learning experience, foster engagement, and support students in achieving their academic goals effectively.
SWOT Analysis
Strengths
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24x7 chat support
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Progress Report
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Comprehensive Insights
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Adaptive Learning
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Individual support
Weakness
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Increased screen time
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Initial Learning curve
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Online distractions
Threats
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Competitive disadvantage
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Lack of trust
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Difficult for parents who are not tech savvy
Opportunities
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AI integrated learning and personalization of the app
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Market Expansion
Competitors Analysis
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Video Lectures
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Interactive Quizzes
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Adaptive Learning
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Engaging Content
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Progress Tracking
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Doubt Solving
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Learning App
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Parental Dashboard
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Interactive Courses
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Problem Solving
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Concept Exploration
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Daily Challenges
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Community
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Practice and Mastery
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Video Lessons
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Practice Exercises
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Progress Tracking
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Personalized Learning
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Multilingual Support
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SAT and Test Prep
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Parental Controls
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Interactive classes
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Recorded Lessons
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Educators on preference
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Interactive Quizzes
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Study Material
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Doubt Clearing
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Test Series
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Discussion Forums
Insights
We can see how the online education market segment is performing really well but what students really need is the marriage of online fun learning with the custom pace in person classes. They want to be able to go according to their own pace and ask questions anytime of the day they are studying. This is where wizwin comes in to provide constant guidance and give custom reports for each student.
Stakeholder Mapping
Support Staff
Teachers
Data Analysts
Research Team
Banks
Educational Policy
Laws
Parents
Students
User Persona
Customer Journey Map
Empathy Mapping
Thinks
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of getting better and fluent
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having conversations in and
talking in public -
being able to think in English
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of taking practice classes
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grammar is bad
Does
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watches shows and movies
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listens to music and podcasts
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reads books
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tries practicing and talking to
people but feels shy -
avoids public settings
Feels
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shy
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uncomfortable and conscious
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feels less of himself
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frustrated
Says
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learning is time consuming and
sometimes boring -
no proper emphasis on important
skills and basics -
school education felt somewhat
incomplete