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WizWin - User Experience

An Edutech startup company's UX/UI Design

Wizwin.png

About the Project 

Wizwin is an educational app targeting modern parents who seek to move away from traditional rote learning methods for their kids.

The app will provide a holistic learning experience for its users through features such as progress tracking, 24x7 chat support, recorded lectures, personalized focus areas, and a grading system and more. 

Disclaimer: This is a part of the branding project with a UX brief to it. 

Deliverables

User Experience

User Interface

 

“An investment in knowledge pays the best interest.”

Problem Area 

  • Monotonous Learning

  • Lack of individualized attention in schools

  • Inadequate Support from working parents

  • Limited Insights to the child's performance

  • Lack of motivation and drive to work

  • Ignorance of problem areas 

Target Audience

  • Parents who value holistic learning and personalized education for their children.

  • Students aged between 5 to 18 who are seeking an engaging and interactive learning experience.

By addressing these critical pain points, wizwin aims to revolutionize the learning experience, foster engagement, and support students in achieving their academic goals effectively.
SWOT Analysis
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Strengths

  • 24x7 chat support

  • Progress Report

  • Comprehensive Insights

  • Adaptive Learning

  • Individual support

Weakness

  • Increased screen time

  • Initial Learning curve

  • Online distractions

Threats

  • Competitive disadvantage

  • Lack of trust

  • Difficult for parents who are not tech savvy

Opportunities

  • AI integrated learning and personalization of the app

  • Market Expansion

Competitors Analysis
WIzwin competitors.png
  • Video Lectures

  • Interactive Quizzes

  • Adaptive Learning

  • Engaging Content

  • Progress Tracking

  • Doubt Solving

  • Learning App

  • Parental Dashboard

  • Interactive Courses

  • Problem Solving

  • Concept Exploration

  • Daily Challenges

  • Community

  • Practice and Mastery
     

  • Video Lessons

  • Practice Exercises

  • Progress Tracking

  • Personalized Learning

  • Multilingual Support

  • SAT and Test Prep

  • Parental Controls

  • Interactive classes

  • Recorded Lessons

  • Educators on preference

  • Interactive Quizzes

  • Study Material

  • Doubt Clearing

  • Test Series

  • Discussion Forums

Insights

We can see how the online education market segment is performing really well but what students really need is the marriage of online fun learning with the custom pace in person classes. They want to be able to go according to their own pace and ask questions anytime of the day they are studying. This is where wizwin comes in to provide constant guidance and give custom reports for each student.

Stakeholder Mapping

Support Staff

Teachers

Data Analysts

Research Team 

Banks

Educational Policy 

Laws

Parents

Students

User Persona
User Persona_wiz.png
Customer Journey Map
CJM for web.png
Empathy Mapping

Thinks

  • of getting better and fluent

  • having conversations in and
    talking in public

  • being able to think in English

  • of taking practice classes

  • grammar is bad

Does

  • watches shows and movies

  • listens to music and podcasts

  • reads books

  • tries practicing and talking to
    people but feels shy

  • avoids public settings

Feels

  • shy

  • uncomfortable and conscious

  • feels less of himself

  • frustrated

Says

  • learning is time consuming and
    sometimes boring

  • no proper emphasis on important
    skills and basics

  • school education felt somewhat
    incomplete

Information Architecture
Info Arch..png
Style Guide
Typography
Typography_wiz.png
Colors
Colors_Wiz.png
Wireframes
UI design is in the making at the moment.
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