Upskill is a UX/UI project focusing on making fluency more accessible.
The Goal
The goal is to design an app which helps people understand the basics of the language through bite sized and guided learning and also gives them a platform to practice and get help from professionals.
Problem Identified
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Lack of individualized attention in schools
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Inadequate Support from working parents
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Lack of fluency as a while in India
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Difficult for people to network and put themselves out there
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Fluent speaking people earn better
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Lack of motivation and drive to work
Target Audience
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Age- 15-35 (and above)
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Demographic- Tire 1 and Tire 2
SWOT Analysis
SWOT analysis of the existing apps providing English learning or Speaking features
Competitors Analysis
A competitive analysis of the core companies who are the closest to offering similar features as Upskill to give us a better understanding of the areas for improvement.
Stakeholder Mapping
User Persona
Customer Journey Map
Pain Points and Solutions
Information Architecture
Wireframes
Style Guide
User Interface
